&Keep started without them knowing it, in a little red camper van touring across Europe. During their adventure they loved living with less and experienced the freedom it gave them. Back then they thought they were exploring the world, seeking new things and escaping the rat race. Now they see they were developing a mindset; a niggle to listen to and an urge to follow. At &Keep, they only have forever in mind - eco-friendly, sustainable, reusable. They believe that everyone should have the freedom to acquire mindful goods with the protection of the planet at heart; and to choose the unseen makers of the world - items with rich stories behind them. They also believe there are plastic-free or reusable alternatives for most things in life, if you look a little harder. They are here to not only show you the options, but to share the learning they have had along their journey.
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Eco shopping has moved from trend to necessity, and &Keep has risen as a trusted leader for those wanting to shop sustainably in the UK. Known for its honesty, broad range, and customer care, &Keep sets the bar high for ethical retail. As eco-friendly living becomes the norm, shoppers want choices that protect the planet without fuss. &Keep answers this need by making it easy for everyone to switch to greener products, all while holding fast to values of openness and support.
&Keep began as a simple idea: to make single-use plastics a thing of the past and help people make better daily choices. Founders Jo and Stu left busy city jobs after feeling overwhelmed by the plastic waste they saw everywhere. Driven by a wish to cut their own plastic use, they turned what started as small family changes into a business.
From their Dorset base, Jo and Stu grew &Keep from a local shop to a name that matters across the UK. Since launching in 2017, they've celebrated key moments like being listed in top sustainability guides, welcoming repeat customers, and forming real bonds with suppliers. But what stands out is their honesty. There's no greenwashing or empty promises. Everything is open, from how products are made to who makes them. &Keep's story is built on doing what's right, not what's easy.
Walk into &Keep's online shop and you'll find more than the usual eco props. There's a thoughtful range built around how people actually live.
Many favourites pop up on bestseller lists. The marseille soap block and bamboo toothbrush often get five-star reviews for their quality and lasting power.
&Keep only partners with brands and makers who share their high standards. Each product is vetted for fair working conditions and strict environmental rules. Items often have certifications like Soil Association or Vegan Society to back this up. Everything ships in paper, card or reused materials. You'll never find pointless plastic packaging or throwaway extras. The goal is zero waste, so shoppers help the planet every time they click buy.
&Keep supports UK makers first. This isn't just about keeping products local. It's about investing in UK skills, fair pay, and smaller networks that care about the details. Many items come straight from family businesses in Wales, Cornwall, and the Midlands. Knowing who made your dish brush or soap is part of &Keep's charm.
Beyond local sourcing, &Keep gives back. Past projects have seen the team donate part of profits to environmental charities, run zero-waste workshops, and back campaigns to ban single-use plastics in their own area. Customer stories line their site. Some talk about finally finding a company that listens, others thank &Keep for making earth-friendly shopping normal, not niche.
Community matters here. Repeat customers often chat with staff on social media, return for birthdays and holidays, and recommend &Keep to friends. There's a sense that small changes add up and every order helps.
&Keep's shop is built for real people. Each product page spells out ingredients, where it's made, how it works, and what swaps it can replace. No guesswork required. Honest reviews show what others liked (or didn't), helping first-timers buy with confidence.
Ordering feels safe and personal. Payment is simple, data is private, and there's even an option to gift wrap in reused paper. Shipping is fast within the UK, and returns are fair and straightforward. If you're not happy, the team is quick to chat and fix issues.
&Keep rewards loyalty with a points scheme. Every pound spent collects store credit, and new customers often get a first-time offer. It's not just about discount codes though. The support team are known to check in on orders, hand-write thank you notes, and help with eco advice. This level of care keeps buyers coming back.
| Step | What Shoppers Find |
|---|---|
| Product Page | Clear facts, real photos, detailed reviews |
| Checkout | Secure payment, delivery choices, options for gifts |
| After-Sale Support | Fast help, easy returns, loyalty points on each order |
Shopping should reflect our values, and &Keep lets customers do just that. It's a business that puts people and planet first, always making sure products live up to their promises. The focus on open sourcing, fair working, and zero waste brings peace of mind with every item. Whether it's your first wooden dish brush or a full green home makeover, support is there every step of the way.
Make your next purchase matter. Choose &Keep for products that last, honest service, and a positive impact you can trust. Try a small switch today, like a bamboo toothbrush or soap bar, and notice the difference. Choosing sustainable shopping shouldn't feel hard. With &Keep, it never does.
