Stripe and Stare is a female-founded British brand created to design the perfect knickers for the everyday. Why should women have to choose between comfy and raunchy? Six years of innovation later, the brand has used its unwavering commitment to design a comfortable and sustainable underwear style. Designed for the modern woman, the days of having to choose between long-wearing comfort and cute-looking underwear are gone. Stripe and Stare’s range of lingerie, sleepwear, loungewear, and underwear is bold, filled with adorable prints and exciting colours that offer support throughout the day. Stripe and Stare’s knickers, loungewear, and sleepwear are ideal for sustainable shoppers who don't want to compromise on style, sustainability, comfort, and, most importantly, budget.
Visit Stripe and Store now, or click here to jump down the page and view an in-depth guide about Stripe and Store, covering all you need to know.
Meet your new night-time obsession. Our Long Pyjama...
Meet your new night-time obsession. Our Long Pyjama...
If you live in the UK and want knickers that feel amazing, look cute, and do not trash the planet, you are not short of choice. The tricky bit is finding a pair that actually lives up to the promise.
That is where Stripe & Stare knickers keep popping up in chats, group texts, and online reviews. Women talk about them as the soft everyday pants they reach for first, the ones that feel like a hug rather than a fight with elastic.
Stripe & Stare is known for comfort, eco fabrics, and fun prints, all wrapped up in a price that makes sense once you think about cost per wear. If you want underwear that works as hard as you do, this British brand is worth a closer look.
Stripe & Stare is a British underwear brand that started with a simple problem. Founder Katie Lopes, a former fashion buyer, could not find the perfect everyday knicker. Everything felt either too skimpy and scratchy, or too plain and bulky.
So she spent years studying what real women wanted from underwear. The result is a female-founded brand, based in the UK, that sits between sexy and boring, with soft fabrics, flattering cuts, and playful prints.
The story began around a kitchen table in London, then grew across the South West as word spread. Friends told friends, women posted try-on videos, and the brand started to appear in places like Selfridges and Marks & Spencer. It is still proudly British, with a modern feel that suits UK shoppers who care about comfort but still want style.
One reason Stripe & Stare stands out is its mix of comfort, fun style, and sustainability. The knickers are made from TENCEL Micro Modal, a fabric from beechwood trees that feels silky and gentle on the skin. You get soft waistbands, bright prints, and eco credentials backed up by B Corp certification.
Celebrities have noticed too. Oprah has called out Stripe & Stare as some of the most comfortable knickers she has tried, which boosted their reputation even more. For many women in the UK, the brand has become a go to for everyday underwear that feels good, looks pretty, and supports better choices for the planet.
Before Stripe & Stare launched in 2017, Katie Lopes spent around six years testing fabrics and fits. She tried samples from different factories, tested waistbands, and wore prototypes through long days, commutes, and travel.
Think of it as a long road test for the knickers in your drawer. She wanted a pair that you forget you are wearing, because nothing digs in, rolls, or rubs. Her focus was the everyday knicker, not a one night only pair.
The brand took shape at her kitchen table, where she worked through patterns and ideas, then grew into a full label once the final fit felt right. The promise was bold, the “world’s most comfortable knickers”, but many of their 5 star reviews back it up.
For busy women, that matters. You might be on your feet all day at work, sitting in meetings, dashing to nursery pick up, or collapsing on the sofa at night. Stripe & Stare knickers are designed to move with you, so you can get on with life without thinking about your underwear.
Stripe & Stare is proudly female founded and British. That detail matters to many shoppers. It feels like a brand built by women who know exactly how annoying bad knickers can be.
The team has spoken about taking cues from Coco Chanel’s idea that comfort sits at the heart of true luxury. If you do not feel comfortable, you do not feel confident. That idea runs through every pair.
Stripes are part of the brand’s identity too. They use stripes as a symbol of strength and boldness, a nod to women who show up in many roles each day. The knickers are cut to support that life: soft edges, gentle stretch, and shapes that sit smoothly under clothes.
Whether you are at work, at home, or in bed, the aim is the same. No digging in, no awkward lines, and no constant rearranging in the loos.
Stripe & Stare cares about the planet as well as your comfort. Instead of cheap synthetic fabrics, they use TENCEL Micro Modal, made from beechwood trees in managed forests.
Only a small share of the global underwear market is made with sustainable fibres. Most knickers are still polyester or standard cotton, which can be harsher on the environment. Stripe & Stare offers a better option for shoppers who want to feel good in their underwear, and about it.
The company is B Corp certified, which means it has met strict checks on social and environmental standards. They also use biodegradable packaging and work with factories that pay fair wages.
For you as a buyer, this is a nice bonus. You get soft, comfy knickers, and you also support a business that tries to do the right thing, without turning every purchase into a lecture.
Most women know the pain of bad knickers. The cute pair that rides up the second you walk. The cheap multi-pack that feels rough after two washes. The lace that looks pretty on the hanger but scratches all day.
Stripe & Stare sets out to fix those daily annoyances with a focus on fit, feel, fabric, and style. The fabric is soft and breathable, the seams are flat, and the waistbands sit snug, not tight.
Compared with typical high street knickers, Stripe & Stare often feels:
You pay more than you would for a budget pack, but you get knickers that last longer, hold their shape, and stay comfortable all day.
The key to Stripe & Stare’s comfort is TENCEL Micro Modal. In simple terms, it is a soft, smooth fabric made from beechwood trees.
On the skin, it feels:
The fabric has gentle stretch, so it moves with your body on the commute, at your desk, at the gym, or on the sofa. It also tends to keep its softness after many washes, which is where cheaper fabrics can start to feel stiff.
Since it comes from wood pulp in managed forests, it is kinder to the planet than many synthetic fabrics made from oil. The eco benefit is a bonus on top of the comfort.
Stripe & Stare offers a range of knicker shapes to suit different bodies and outfits. Some of the main ones in the UK are:
Each style uses the same soft fabric and gentle elastics, so you can mix shapes in your drawer and still get the same comfort.
Stripe & Stare is known for its fun look as well as its feel. You will find:
Many women like to buy multi packs with mixed colours and prints. Opening your underwear drawer feels a bit more joyful when it is full of colour, not just old grey cotton.
Despite the fun designs, the knickers still sit smooth under clothes. The fabric is thin but not see through, so even bold prints can work under jeans, loungewear, and thicker dresses.
The magic in Stripe & Stare knickers is in the small details that you only notice when they go wrong.
Key comfort features include:
Common pain points like digging in, rolling down, or riding up are addressed in the cut. Many wearers say they forget they have them on, which is a pretty strong review for any underwear.
These knickers are ideal for long days, travel, or lazy Sundays. You put them on in the morning and do not think about them again.
Stripe & Stare sits above budget high street brands on price. You are paying for better fabric, more thoughtful design, and sustainable production.
There has been a gentle price rise around 2025, which is common across clothing, but many customers still see good value when they think in terms of cost per wear. A pair you wear once a week for years often works out cheaper than a cheap pack that loses shape in a few months.
If you are unsure, start small. Try a 2 to 4 pack in a style you think you will wear a lot. Live in them for a few weeks. If they become your first choice from the drawer, you can slowly swap out older pairs as they wear out.
Once you are curious, it helps to know where to shop and how to choose the right pair. A bit of planning makes it more likely you will love what arrives.
You will find the widest choice on the Stripe & Stare website. There you get:
Stripe & Stare knickers are also sold through UK retailers such as Selfridges and Marks & Spencer, along with some online platforms. Shopping in store means you can see the fabric, check the stretch, and judge colours in real light.
When you buy, check:
Sizing is simple once you know your usual UK dress size. Steps that help:
The fabric has a good amount of stretch. If you size up, the knickers may sit a bit higher and feel more relaxed. If you size down, they will feel snugger and a touch lower on the hip.
Try one style first. If the briefs feel amazing, you can then add bikinis, shorts, or high rise versions to build a drawer that really suits your body and clothes.
Good care keeps your knickers soft and helps the planet too. Simple tips:
These steps protect the fibres, so your knickers keep their shape and softness. You get more wears from each pair, which means better value and less waste.
Stripe & Stare knickers bring together soft comfort, fun style, and eco values in a way that really suits UK women. You get breathable TENCEL fabric, flattering cuts, and playful prints, backed by a female founded British brand with B Corp status.
Think about the knickers you have on right now. Do they dig in, ride up, or annoy you by lunchtime? If so, it might be time to upgrade the drawer that you use every single day.
Start with one pack of Stripe & Stare knickers, wear them on your busiest days, and see how they feel. You may find they become the pairs you reach for first, and everything else starts to look a bit tired. Your underwear should work for you, not against you.
